Search Engine Optimization (SEO) is a way of increasing the ranking of a website by the major search engines. This means that a website will appear higher up on the page when a user searches for a particular phrase or keyword. To do this, you need to understand how the Search Engine Optimization process works.
Search Engine Optimization is important because search engines are not human beings, but machines. However well designed and written your website is, you will not attract visitors unless its content is intelligible to those machines. Search engines use crawlers (or spiders) such as Googlebot; these read the coding that makes up your website in order to understand what is on the page. This helps them to understand the subject of your site, and to compare it with other sites that have already been ranked.
In the past, people were recommended to bring their sites to the attention of search engines by submitting their URL. However, the drawback of this approach is that it is an admission that other sites are not already linked with yours, and it suggests that your site is not popular. You need to find another way of getting the search engines to recognize you.
The best way of doing this is through links that other people have made to your site. When a crawler visits a site it follows every link made from that site. This means that your site will become well known to the search engine if there are lots of links to it from other sites.
Crawling is followed by indexation. This is where information from your website is stored in the search engine database. Keywords are then assigned to this information. When all of this has been done, the search engine will rank your site using a variety of factors, including the density and relevance of keywords, number of incoming and outgoing links, and meta tags.
There are two separate components of SEO: on-site optimizing, and off-site optimizing. You need to make sure that you pay attention to both. You also need to be aware that the rules for SEO change daily, as crawler software and search engine behavior are updated.
Search Engine Optimization is a long term project and, if it is done properly, can be time consuming. It means constantly researching trends and updates. Even when you have done all of this, no-one, not even search engine employees, can predict with any accuracy how your site will be ranked.
There are different theories and opinions as to the best ways of approaching SEO. Many of these are valid, and our SEO strategy covers all of the best known and most effective techniques, and follows all of the latest trends. This will help you to increase the effectiveness and ranking of your site, and to maximize the number of visitors.