Tom Savoca

Search Engine Marketing Leads To Internet Success

 Search Engine Optimization  Comments Off on Search Engine Marketing Leads To Internet Success
Oct 222012
 

Search Engine MarketingWhen website owners want to increase their success on the internet by using Search Engine Marketing, they turn to SEO Does Matter, Inc. to provide needed visibility that brings more traffic to their promotions. There are many opportunities to succeed in the internet marketplace, but businesses do not succeed if they do not use the correct marketing strategies. SEO Does Matter, Inc. offers website owners content solutions. This is a very valuable service that helps businesses to thrive on the internet.

Using the right keywords in the correct way is a major tool in directing traffic to a website and should be a main goal to increase business. Search Engine Marketing accomplishes this as it helps companies increase their visibility on the internet and stand out from the many companies online. When a business wants to become known through the search engines, they find that hiring a search engine optimizer—SEO—specialist will save them a great deal of time and produce optimal results. A qualified SEO has the ability to go beyond increasing visibility, offering advice on services such as page errors, using JavaScript, web hosting, selecting domain names and many other internet marketing areas.

A trained, experienced SEO can write exclusive content for a business website and not just recycle other writings. This is how utilizing content creation can take a business to the next level of success. Good, informative content posted on the internet will help with visibility and draw traffic to a website, which in turn, will increase sales. This will make a big difference in the success of any business. In order to expand and develop a platform for the future to sell services and products, the correct advertising campaign is necessary. All search engines rely on information input to return good results to guide internet shoppers to the product they are seeking. Search engines all work the same way and they use whatever is typed into a search box to guide the search. Therefore, companies need to use the right keywords to become noticed by the search engines and have visitors directed to their website.

Competition is constantly increasing and the amount of traffic a business receives can make or break the company. Customers cannot find a company’s offer if it is not readily visible on the internet. Search Engine Marketing can help get a website the attention it needs by sending traffic in the form of visitors who are potential customers. They offer unique articles and content posted simultaneously to several thousand places on the internet. Having this work done by a professional is without a doubt the best way to become visible and market services and products. Moderately priced packages are available to meet the needs of any business or website!

Sep 242012
 

Search Engine Optimization For BusinessSearch engine optimization for business is the trend being utilized nowadays for the company’s virtual visibility. If a company needs exposure for more clients without further advertisement, SEO is the way! The process provides the company’s website the opportunity to rank at the beginning from the bottom with proper packaging. This is done through the website’s transformation in the desire to increase its virtual presence among search engines.

Search engine optimization for business is still the most economical form of marketing strategy for any company. If it has people who are good in this field, SEO can be done and completed at minimal costs, unlike televisions and magazine ads where it costs thousands of dollars. However, if the company decides to hire a consultant to work on its advertising campaign, it can be less expensive.

Search engine optimization for business is a promising advertising medium for traffic purposes. It allows the campaign ads to be viewed by millions of people across ages, cultures, and lifestyles. Though television ads can do the same, the cost for this is monumental ~ especially during Super Bowl! The most reasonable Super Bowl commercial cost is around $3.5 million. The amount is only good for showcasing your campaign ads during Super Bowl time. This is where SEO plays an important advantage! SEO provides limitless show time for campaign ads. Another advantage is the fact that the company’s ads can stay in the virtual community for 5 years without retouching it.

Lastly, return of investment is important! When a company utilizes search engine optimization for business, they load the content of the campaign ads with keywords that attract visitors to the websites who are interested in the products or services they advertise. Television ads cannot do this since they only attract selective type of audience, just like Super Bowl ads only attracts people who love football. Naturally, those who are not football fans will not mind the commercial at all. In short, visitors to the websites are attracted to keywords rather than other factors. Plus, people who are doing the search are those interested to purchase products or services.

To sum it up, if your goal is to have people visit your website, search engine optimization for business is the best strategy to use for the following reasons: it is cost effective; the process is friendly, easy to implement and long lasting. The most important thing about SEO is its ability to attract sales for an unspecified time. Plus, SEO allows the company’s campaign ads manage its own business which is important in any kind of business. So, whether your company is new or already existing, consider the use of SEO for more clients and sales and leads!

Optimization Techniques Affect Business Success

 Search Engine Optimization  Comments Off on Optimization Techniques Affect Business Success
Aug 252012
 

Optimization Techniques

optimization techniquesSearch engine optimization has become enormously complex and arcane, and average business owners just want to attract more customers without learning all the gritty details, so more people turn to professional help such as that provided by SEO Does Matter Inc. Many people view optimization techniques (SEO) as mysterious voodoo or consider the attempt to impress search engine robots as the modern equivalent of medieval alchemy. At a basic level, black-hat (unethical) and white-hat (ethical) techniques change over time, and acceptable practices blur clear lines of separation depending on communities, industries, and regulations of the search engine companies.

Marketers criticize black-hat techniques that clearly violate both the spirit and intention of regulations because they make difficulties for consumers honestly looking for helpful information. However, some black-hat techniques help customers find businesses that really provide the services they need. Companies have rights to promote their products and services, but deciding where to draw the line becomes difficult. Unethical practices might cause damage to reputations, loss of any search engine returns, and PR nightmares.

The purest white-hat techniques follow all regulations implicitly, but these methods take a long time to show results. Following white-hat practices businesses follow the rules, but automation can work in good and bad ways. Communities define what they consider ethical, and search engines eventually adjust their algorithms to match these standards. In fact, Google+ actually seeks to create artificial intelligence and employs AI researchers to advance its capabilities in this area.

Of course, spamming social networks just does not work. Great content depends on great products or having genuine supporters who passionately promote products, services, or ways of living. The real white hats find or commission this type of passion to benefit business because profit serves as the Holy Grail for supporters of both sides. Black hat does not necessarily deceive searchers but only attempts to persuade customers that certain companies meet their needs.

Some white-hat supporters suggest that legitimate companies never need black-hat techniques. Black-hat advocates claim that the best mix of SEO techniques straddles the border of acceptability to get immediate results while laying foundations for future growth. Regardless, clients should study what works best on each social media site to deliver what clients want instead of trying to cheat the system.

Companies like SEO Does Matter Inc. help deliver better rankings while following client instructions and observing search engine ethical rules and accepted practices. Contact us about our optimization techniques for your business success!

Search Engine Optimization Services

 Search Engine Optimization  Comments Off on Search Engine Optimization Services
Jul 312012
 

Search Engine Optimization ServicesOur Search Engine Optimization services provides website owners seeking to further their internet success the visibility they need to get more traffic to their sites now. The internet marketplace is full of opportunities for success but no business will succeed without using the right strategies to market them correctly. Providing content solutions for web owners, an invaluable service provided by us can help companies utilize the internet to help their business thrive.

Search Engine optimization is an effective internet tool that can help any business become more visible on the internet today. It is important to realize that the use of correct keywords, functioning to direct traffic in certain ways should be targeted as a main objective. Businesses wishing to advertise through search engines may find it time saving to hire an SEO, short for “search engine optimizer.” A qualified SEO can boost a sites visibility, offer technical advice on a variety of services including web hosting, the use of linking, JavaScript, how to deal with page errors, as well as in other aspects of web development.

Writing unique content for websites rather than recycling previously written articles is the best way for business to take internet marketing to the next level and a good SEO understands the value of that. New content available to search engines will boost visibility, help drive traffic to the site, increase sales, and can be a determining factor in the success of a website. Businesses wanting to sustain future development and expand using the internet as a platform to sell products and services need a proven advertising campaign that will do so. Search engines work in a similar manner. They often rely on user input to give guided results to someone shopping on the internet. What is typed into the search field is exactly what a search engine will look for, so key phrases are extremely important in getting companies noticed.

Let us face it; there is more competition in today’s economy than ever before. Appealing to potential customers can make or break a company, and customers not knowing about a websites existence will most certainly drive sales elsewhere. Kristi Ambrose Marketing can help to get your website the attention it needs and deserves. They provide well researched, unique articles and submit them to thousands of websites simultaneously. There is no better way to market products and services than to have it done by a professional who knows the business in and out. They offer several packages to fit the needs of any website and they have a very modest price range, considering the sales potential of such marketing. If your goal is to create a successful website or promote an existing website SEO Does Matter Inc. has a solution for you.

Jul 272012
 

Search Engine Optimization For BusinessIf a company is in need of clients, they should consider search engine optimization for business! This is a process where websites undergo some technical transformations in hopes of gaining ranking favor among search engines. A website that originally stood at the tenth spot could make it to the first with proper SEO. From that point forward, the site would gain exposure without needing any further advertising.

Compared to other forms of marketing, SEO remains the cheapest. While television and magazine ads cost thousands of dollars, search engine optimization can be achieved for free. Of course, this is assuming that you are doing everything by yourself. If you decide to work with a consultant the fees vary. At the lowest, you can get a campaign for under $1,000!

As for traffic, search engine optimization brings the hope for millions of views each year. No other advertising medium carries that type of promise. While television ads tend to return millions of views, they can cost nearly as much, especially during Super Bowl. The cheapest Super Bowl commercial costs around $3.5 million. Even worse is the fact that after paying this amount of money, your ad will only show around Super Bowl time. When you initiate search engine for business websites, there is no limit as to when your ads will show. The campaign you did a couple of months ago could last 5 years with no extra work on your part.

Finally, there is the issue of conversions. When a person does search engine optimization for business websites, they must incorporate highly searched keywords into their content. In the process of doing so, they attract audiences that are more likely to purchase their products or services. Super Bowl ads only attract one type of audience…individuals that like football. If you do not like football, you probably will not be interested in the commercials that are shown. With SEO, audiences are drawn to keywords rather than external factors. Plus, since they are actively searching these terms, they already hold the interest needed to make a purchase.

In summary, if you want people to visit your website, consider initiating search engine optimization for business. In addition to being cost effective, the process is easy to implement and long lasting. More importantly, it sets the stage for gaining sales for an indefinite period of time. When you use SEO, all of your advertising goes on autopilot. This is what makes the process so valuable for businesses. Whether you are established or just starting out, think about using SEO to grow and increase your sales and leads!

We Are in a Contest for a $250,000 Grant

 General  Comments Off on We Are in a Contest for a $250,000 Grant
Jun 162012
 

cashHi, I am the owner and webmaster of this site and we are in a contest for a $250,000 grant

Chase Bank and LivingSocial want to help by awarding up to 12 individual grants of $250,000. The contest ends June 30, 2012.

To vote, please go to https://www.missionsmallbusiness.com

Click Login & Support (Use your facebook login)

Search for “SEO Does Matter Inc” located in Margate, Florida.

Click Vote!

Search Engine Optimization Process: How To Boost Your Website Ranking

 Search Engine Optimization  Comments Off on Search Engine Optimization Process: How To Boost Your Website Ranking
Jun 102012
 

Search Engine Optimization Process or SEO is the process which looks to improve the ranking of your website on a search engine on the basis of a specific keyword.

The first thing to understand about SEO is that the whole process is a machine/software regulated one. You can have a very attractive website, full of beautiful animations and all and can still not get ranked because your content is unintelligible to the software. Search engines like Google or Bing use spiders/crawlers (googlebot, msnbot, yahoo slurp) to rank websites. These are actually complex softwares which read the coding of the websites and then their specific algorithms decide on the subject of the website/webpage and the relevance of the displayed content through their knowledge of already crawled and ranked sites.

How to make Google visit your site:

You can submit the url of your website directly to Google. This is an old and the simplest method. But this does not help you much in terms of getting a good ranking. Submitting your web address directly to a search engine amounts to telling the crawler that your site is not very interesting or high on popularity to have other sites linking to or talking about it. Hence it is better to try the following method.

A more effective method:

When a spider pays a visit to your website or any other indexed website, it automatically follows all the other links that have been directed to your site. This way, you can have many spiders visit your website and subsequently, your site will be taken into consideration.

After your site has been generously crawled, the search engine will start the process of indexing it which means the search engine will store your website information on its servers and databases and will assign your site to a number of relevant search strings or keywords. The ultimate ranking of a particular website involves a very many number of factors including content and structure of your site, keyword density, keyword relevance, outgoing/incoming links, domain age, meta tags and several others.

Search Engine Optimization Process involves two main phases: onsite and offsite optimization.

SEO is not an exact or precise science. The algorithms which determine a site’s ranking undergoes a constant change. The coding techniques and the process of sorting information evolve in a dizzying speed and this, in turn, makes current search engine optimization methods constantly obsolete and outdated.

SEO, in fact, is a constant and laborious process. One needs to keep up to the changing techniques and must always keep updating his knowledge of optimization techniques through researching latest algorithm updates and trends.

The process is in fact so complex that not even the inside employees of Google, MSN or Yahoo can provide a website a promised ranking. As regards SEO techniques, opinions abound and we, for our part, pay heed to all of them. Our strategy looks to take stock of all the latest SEO trends and techniques with a view to provide your websites sustained good rankings.

May 242012
 

Search Engine Optimization (SEO) is a way of increasing the ranking of a website by the major search engines. This means that a website will appear higher up on the page when a user searches for a particular phrase or keyword. To do this, you need to understand how the Search Engine Optimization process works.

Search Engine Optimization is important because search engines are not human beings, but machines. However well designed and written your website is, you will not attract visitors unless its content is intelligible to those machines. Search engines use crawlers (or spiders) such as Googlebot; these read the coding that makes up your website in order to understand what is on the page. This helps them to understand the subject of your site, and to compare it with other sites that have already been ranked.

In the past, people were recommended to bring their sites to the attention of search engines by submitting their URL. However, the drawback of this approach is that it is an admission that other sites are not already linked with yours, and it suggests that your site is not popular. You need to find another way of getting the search engines to recognize you.

The best way of doing this is through links that other people have made to your site. When a crawler visits a site it follows every link made from that site. This means that your site will become well known to the search engine if there are lots of links to it from other sites.

Crawling is followed by indexation. This is where information from your website is stored in the search engine database. Keywords are then assigned to this information. When all of this has been done, the search engine will rank your site using a variety of factors, including the density and relevance of keywords, number of incoming and outgoing links, and meta tags.

There are two separate components of SEO: on-site optimizing, and off-site optimizing. You need to make sure that you pay attention to both. You also need to be aware that the rules for SEO change daily, as crawler software and search engine behavior are updated.

Search Engine Optimization is a long term project and, if it is done properly, can be time consuming. It means constantly researching trends and updates. Even when you have done all of this, no-one, not even search engine employees, can predict with any accuracy how your site will be ranked.

There are different theories and opinions as to the best ways of approaching SEO. Many of these are valid, and our SEO strategy covers all of the best known and most effective techniques, and follows all of the latest trends. This will help you to increase the effectiveness and ranking of your site, and to maximize the number of visitors.

Mar 092012
 

The operational function of social media is to actually convert the web interface into a more interactive experience for users. Essentially, this means allowing viewers the liberty to share content with friends and followers. This content may range from personal information to photographs. One can also keep in touch with friends, family, and followers in this manner. Social networking sites such as Facebook and Twitter have led to a growing trend of social media.

Initially, social media was perceived by some businesses as an eager upstart that would not be potentially competitive. However, as is evident, this phenomenon did not take time to burgeon in popularity and its potential in conveniently sharing information was not only acknowledged, but also readily accepted. As far as the domain of marketing is concerned, social media is a promising prospect for businesses and companies as it enables them to reach out to large scores of people and promote one’s initiatives. This has also helped expand the advertising methodologies and consequently, one now sees promotional campaigns taking the support of this medium to project their developments, products, and initiatives. Especially for small businesses which cannot allot a substantial amount of revenue to marketing using conventional methods which involved a lot of expenditure, social media is particularly gratifying. It allows these small scale businesses to promote themselves through social networking sites which do not require any capital investment.

The Cost of Social Media

The traditional meaning of advertising would conjure images of commercials or billboards. Admittedly, these conventional advertising tactics required an exorbitant amount of money. One can also view the potential advantage of promotional advertising in the wealth of companies who market their products under a specially formulated logo or brand. However, it is not necessary to conform to such strategies because social media provides one with more convenient communication means. Evidently, this shift towards social media has led to a ramification in advertising tactics and helped evolve an easy-to-use tactic. Henceforth, one can promote their business and products for free and without spending a hoard of money on billboards and commercials.

Sharing Information

In order to utilise the functionality of social media in the best manner, one should have a marketing blueprint which would provide them a rough idea about the strategy that one would follow. Whether one’s strategy includes sharing news about one’s company, posting video ads, or publicizing one’s products, social media helps in achieving that target.

In order to create shareable information packages, one must only share articles that are concise because generally people are not inclined towards reading long and monotonous articles. Therefore, it would be a good idea to share articles that are not only short but also tend to convey the attractive features to the audience.

In a similar stream, the functionality of search engine optimization enables one to attract a larger crowd. This can be achieved by optimizing one’s fan page or group by including commonly searched keywords. This increases the visibility of one’s fan page or group to web users and consequently, helps expedite the advertising campaign.

Particularly, when using the social media as a form of advertising medium, one must be particular about the tone of the information. In case of articles, one must ideally use a less formal and more conversational tone which would appeal to the average web user. Instead of using third person narratives, it would help to use a more subjective tone. Also it must be noted that in case of social media the target audience is very diverse. Therefore, the content must be comprehensible by everyone. If one intends to use video sites such as YouTube, the video must be in an entertaining narrative which would make it stand out from the rest of the videos.

Although there are several other ways to promote one’s business, social media happens to be the most convenient of them all. In addition to being free of cost, this method of advertising helps one to reach out to a vast audience. Therefore, one can justify the shift from commercial ads and billboards to the use of social media as a viable marketing strategy.

Search Engine Optimization Myths

 Search Engine Optimization  Comments Off on Search Engine Optimization Myths
Mar 092011
 

1) You will see SEO results in only a few weeks: Obtaining top placement on Google, Yahoo and Bing for a competitive keywords like divorce lawyer, or personal injury lawyer cannot be achieved overnight. Simply building a website and optimizing it will not place your site on page 1 in Google; it has to be constantly optimized and adjusted for months. Your search engine placement also depends on who else is optimizing for the same keyword terms and seeking the same precious Internet real estate that your law firm is. Any Internet marketing company that promises you that a proper website design will have hundreds of hits and rank number 1 on Google for a competitive keywords in a matter of weeks, is building up your expectations and stretching the truth.

2) Buying back-links will boost your sites SEO efforts: Incoming links are an important factor in ranking your pages and determining how your website is ranked in search engines. But, buying these links from the wrong place, like a “link farm,” can actually damage your websites reputation and eventually it’s ranking. Once Google catches on to your “link spamming,” the search engine can penalize your website and greatly diminish its ranking.

3) Use of Duplicate Content: Original content is more important than ever. Creating relevant and original content on your website will boost your SEO efforts, and help make your site an authority on the Web.

4) Use as many SEO keywords as you can: Yes, it is important to use keywords but there should only be one keyword per page.Be careful not to overstuff your content with the keywords. If you try to put keywords in unnatural spots, or use them too many times, Google may catch on and actually penalize you for it. This is called “keyword stuffing.”

5) RSS feeds: RSS news articles have proven especially effective because if set up correctly they can be very relevant to the site, thus boosting your law firm’s SEO efforts. Remember to keep your law firm’s content original as possible and relevant, using keywords only where appropriate.

Above all, if an SEO company is promising you quick results and top placement on search engines in a matter of weeks at a low, low price, you should beware. Like the old saying goes, “You get what you pay for.”